By Charles C. Moul
This brief instruction manual collects essays on all facets of the movie by means of best professionals in political economic system, economics, accounting, finance, and advertising and marketing. as well as bringing the reader an up to date point of view on what's recognized and what has been comprehensive, it contains either new findings on quite a few subject matters and instructions for added study. issues comprise estimation of theatrical and ancillary call for, profitability stories, the answer of obtrusive paradoxes in studio govt habit, the interplay of the and govt, the affects of the latest alterations in accounting criteria, and the position and significance of participation contracts. New effects comprise findings at the actual nature of the seasonality of theatrical call for, the predictive energy of surveys established upon trailers, the impression of the Academy Awards, the efectiveness of previous historical past measures to gauge solid participants and administrators, and the substitutability of flicks throughout various genres.
Table of Contents
1. Critiquing Hollywood: the political financial system of films Janet Wasko
2. movie creation within the electronic age: what will we learn about the previous and the longer term S. Abraham Ravid
3. motion picture accounting Harold L. Vogel
4. Theatrical releases and the launching of films Charles C. Moul and Steven M. Shugan
5. the flicks exhibition company: serious matters, perform, and examine Jehoshua Eliashberg
6. earnings out of the image: examine matters and profit assets past the North American field workplace Charles B. Weinberg.
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Additional resources for A Concise Handbook of Movie Industry Economics
Generally, economic approaches to film can still be characterized as Allen and Gomery (1985) did in their discussion of economic film history. xml CB784-Moul 0 521 84384 7 April 22, 2005 14:28 Janet Wasko industrial organizational model, as described by Douglas Gomery: The industrial organization model of structure, conduct, and performance provides a powerful and useful analytical framework for economic analysis. Using it, the analyst seeks to define the size and scope of the structure of an industry and then go on to examine its economic behavior.
Abraham Ravid including budget figures, budgets seem to take much of the significance – in other words, big budget films may signal high revenues, regardless of the source of spending. Also, attention by reviewers seems to be important to success – the more reviews a film receives, the higher the revenues. Family-friendly ratings (G and PG) increase revenues as well, and sequels seem to do better. The latter point is consistent with the view that insiders are not better informed than outsiders but, when – for whatever elusive reason – a film succeeds, studios attempt to replicate the formula.
Hollywood in the Information Age: Beyond the Silver Screen, Cambridge: Polity Press. ———. 1998. “Challenges to Hollywood’s Labor Force in the 1990s,” Gerald Sussman and John A. ), Global Productions: Labor in the Making of the “Information Society,” Cresskill, NJ: Hampton Press. ———. 2003. How Hollywood Works, London: Sage Publications. Wasko, Janet, Mark Phillips, and Chris Purdie. 1993. : The Commercialization of US Films,” Media, Culture and Society 15(2). Wasser, Frederick. 2001. Veni, Vidi, Video: The Hollywood Empire and the VCR, Austin, TX: University of Texas Press.
A Concise Handbook of Movie Industry Economics by Charles C. Moul