Get All Thumbs: Mobile Marketing That Works PDF

By Michael Dru Kelley (auth.)

ISBN-10: 1137279273

ISBN-13: 9781137279279

ISBN-10: 1137510161

ISBN-13: 9781137510167

Show description

Read Online or Download All Thumbs: Mobile Marketing That Works PDF

Similar geology books

Earth Materials by Kevin Hefferan, John O'Brien PDF

Minerals and rocks shape the root of geologic reports. very good textbooks at the moment exist in mineralogy, igneous petrology, sedimentary petrology and metamorphic petrology. it's not our purpose to compete with those textbooks. besides the fact that, many universities have compressed separate mineralogy and petrology classes right into a one- or two-semester Earth fabrics path.

Beaches and Dunes of Developed Coasts - download pdf or read online

This quantity discusses the position of people in remodeling the coastal panorama. The booklet information the various methods shorelines and dunes are eradicated, altered and changed and the diversities among normal landforms and the human artefacts that change them. Emphasis is put on the significance of maintaining evidently functioning shores and dunes in ways in which in achieving usual values whereas accommodating improvement and use.

Download e-book for iPad: The geology of Svalbard by Walter Brian Harland, Lester M. Anderson, Daoud Manasrah,

The Svalbard achipelago and its significant island, Spitsbergen, respectively concerning the measurement of Scotland and Switzerland, have the wealth in type and complexity in stratigraphy and constitution at the very least these vintage parts. additionally with a world historical past and current treaty prestige many countries have participated in examine so the geological literature at the moment comprising excess of 3000 guides is largely scattered and quickly expanding.

Get Anatomy of Seismograms PDF

Widespread updating of present interpretation codes and exercises is a prerequisite for contemporary seismogram interpretation and examine. the first objective of this publication is to offer in a slightly educational shape the entire worthwhile info and methods pertinent to crucial seismogram interpretation. The remedy is descriptive as opposed to mathematical, and emphasis is put on sensible facets, specifically for the advantage of scholars and junior seismogram interpreters affiliated to seismographic stations and observatories.

Extra resources for All Thumbs: Mobile Marketing That Works

Example text

I began my career in the agency world when creative Mobile Is the Action Screen 47 and media buying were all housed together. Fast forward several decades and with today’s separation of such functions, I am still stymied, in many instances, that a brand’s creative agency might have never met or worked closely with the media buyers. This division can often prevent the creation of an action screen, or more so, it increases the risk that any effort gets abandoned quickly. With the action screen, we need to all work together to create the experience, execute media buys of the enabling technology such as Shazam or QR codes, and analyze the results together.

We invited clients to observe the focus groups, and we sat behind mirrored walls together to watch the random 20 or so participants we had plucked from the street, paid $75, and fed dinner. The sessions were wildly successful, because unlike standard focus groups that test products, entertainment concepts, or advertising messages, we were reviewing the latest developments in digital and mobile technology as well as the new forms of advertising to which consumers would be receptive. The subjects also got into the act by jumping up to the whiteboards and sketching out their own ideas for desired advertising experiences, especially with the still-emerging smartphones.

You don’t want to be going to your digital people every time you have a new campaign—which sometimes can happen every few days—to change the mobile app or website to support it. Asking for that level of support is ludicrous, cost-prohibitive, and impossible to engineer from a time perspective. Have you ever met a group of tech developers who told you they can finish something before you need it? 42 All Thumbs In her vast experience, Sue Kaufman adds, “The problem is that we spend months and hundreds of thousands of dollars developing TV spots and websites and then need to use them forever.

Download PDF sample

All Thumbs: Mobile Marketing That Works by Michael Dru Kelley (auth.)

by Michael

Rated 4.02 of 5 – based on 20 votes