By Daniel R Abbasi; Yale University. School of Forestry and Environmental Studies
Americans and weather switch: remaining the space among technology And, through Abbasi, Daniel R
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Extra info for Americans and climate change : closing the gap between science and education : a synthesis of insights and recommendations from the 2005 Yale F & ES Conference on Climate Change
Social scientists have conducted extensive testing on the efﬁcacy of so-called “fear-based appeals” in health messages intended to induce public compliance with medically favored behaviors. Many such findings and methods could be extended to research on human responses to climate change messages. Should public communications about climate change emphasize the threatening consequences of inaction or the practical solutions to the problem? Or a blend of the two? If a blend, how should they be sequenced?
Identify and disseminate compelling climate change stories – and axes of conflict – so as to better engage audience interest. , those vested interests who may be muddying the science or otherwise impeding an accurate public understanding of the issue. These stories contain elements of conﬂict and drama and could be more effectively highlighted in mainstream programs such as 60 Minutes and others. Investigative reporting should be expanded on who is funding scientiﬁc work across the board, so that agendas can be disclosed and the public can have the context it needs.
But if handled well – as it was in the TV series Strange Days on Planet Earth, for example – it can also draw the audience into a more active stance on the issue. ➢ University experts lists. ” Do they all have climate change represented fully? Are all relevant scientists cross-referenced on all climate-related topics, including extreme weather events, droughts and other topical impact stories? ➢ First step toward establishing the institution. Convene a workshop of possible funders, scientists, and other key players and users to benchmark existing institutions with a similar mandate and to develop a blueprint of what the new institution (or a new unit of an existing institution, like the American Association for the Advancement of Science or The Science Media Centre in London) might look like.
Americans and climate change : closing the gap between science and education : a synthesis of insights and recommendations from the 2005 Yale F & ES Conference on Climate Change by Daniel R Abbasi; Yale University. School of Forestry and Environmental Studies